SKIMS founder Kim Kardashian spoke at Harvard alongside her co-founder Jens Grede. She posted pictures of the same online and was attacked by millions of fans on various social media platforms.
The 42-year-old star has an estimated net worth of $1.2 billion dollars. Harvard invited her to discuss and shed light upon the huge success of her company and brand-SKIMS.
She founded the company in 2019 and ever since the shapewear line hit the market, it grew at an impeccable rate.
She talked about the company’s strategy, there marketing techniques. She also wrote that it came as a complete surprise that her brand has been converted into a course and students are studying the same.
Most of the credit can be given to Kim’s massive fan following around the Globe. Indian fashion designer Seema Kiran who made her Bollywood debut with ‘ Fabulous lives of Bollywood wives’ is also a Kardashian fan. She revealed in the show that she does message the reality tv star on her social media every then and now.
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Kim gets trolled after she posts the pictures on Instagram
Keeping Up With Kardashian star was overwhelmed by the news and shared the same with her fans. She posted a total of 5 pictures of herself hanging on the boarding which said Harvard Business School. She also added a photo of the classroom where she gave the lecture to her students.
She wrote a lengthy caption along with the pictures “I spoke At Harvard Business School yesterday for a class called HBS Moving Beyond DTC. The class’s assignment was to learn about @skims, so my partner Jens and I spoke about our marketing, our challenges and our greatest wins. I’m so proud of Skims and the thought that it is a course being studied at Harvard is just crazy!!! Thank you, professor Len Schlesinger and @harvardhbs for having us. #BucketListDream.”
The response wasn’t great though. As soon as she posted, the post went viral on social media. Netizens weren’t convinced that Kim was given the opportunity to speak at such a prestigious university. Some even filled her comment box with dissatisfaction and hatred.
One user wrote “Not sure you are qualified to be taken seriously,” another wrote “ I want a tuition refund” some even considered this as a piece of fake news and wrote, “ what a joke!” Her tweets have been reposted 2.5 million times with multiple hate comments.
The controversy of her brand SKIMS
This isn’t the first time that the social media star has hit headlines for her brand. She revealed that she has an experience of more than 15 years of designing shapewear which catered to her debuting this new shapewear line.
Her brand has already been embroiled in a scandal before. As soon as the brand was launched. They received huge backlash for its name ‘Kimono’ which is what they initially named it. Some fans argued that it was disrespectful towards Japanese culture. Kimono is the name of Japanese traditional dress. A hashtag trend was started on Twitter against her brand name “#KimOhNo.” In response to a lot of public pressure, she decided to change the name to SKIMS.
Last year in April, SKIMS was accused of photoshopping their ad campaigns. Similarly, in 2021 her half-sister Kendall was accused of photoshopping the new campaign and posting fake pictures on her social media. The brand has been accused of using such tactics multiple times to stay relevant.
The star has been the center of controversies for a long time. She previously bashed by public for wearing the iconic Marilyn Monroe dress to the last Met Gala. The dress was on a verge of falling apart which gathered more hate for her.
She recently brought the legendary cross pendant worn by Princess Diana at an auction event. She is also the brand ambassador of the luxury fashion house Balenciaga and was criticized by fans amid their child campaign controversy.
The entrepreneur was finally able to settle her divorce with her former partner Kanye West. The media star reached a settlement nearly after two years of a messy spilt. She has four kids with West and will share physical and legal custody with him.
The TV Personality has a following of 342 million followers on Instagram. After two successful seasons of her show, her sister Kourtney has revealed that they have started filming for the third season. Her sister Kylie was also in news yesterday as she introduced her son to the world. Though Disney and Hulu have not yet shared any details as to when the show will be released. The fans are early waiting for the new episodes.
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