ASMR creators sitting behind their screens take so much pain to have their consumers come to them and only them. From noisily devouring their piled-up food to squashing slime and making extra efforts to include sound effects in their makeup tutorial, they will do it all for your relaxation and satisfaction.
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But we, as consumers, often overlook the “how” and “why” aspects of the ASMR content we have binge-watched. How frequently do you wonder, “Why is squashing slime or the sound effects of unpacking a package or whatever so relaxing?” or “What part of your brain is the content triggering?” or “Now that I’m binge-watching all the clips regularly, am I addicted to it?”
Even if you’ve never had these questions pop into your head, but you are a die-hard fan of ASMR audios and visuals, here are some things you would love to learn about them.
The content is full of actions, and the video is graced with amazing sound effects of the same activities, ensuring a trigger for the response. Some examples of such type of content are soft-spoken roleplay and makeup videos, fabric sounds, squash of slime, and many more.
All you need to know about ASMR
ASMR is a term used to describe a phenomenon in which certain triggering audio or visual stimuli cause a tingling, static-like, or goosebumps-like feeling. It stands for “autonomous sensory meridian response”, devised by Jennifer Allen in 2010.
According to a report, dopamine, oxytocin, and endorphins are some of the chemicals stimulated by the videos or audio that cause this reaction since they all support comfort, relaxation, and slumber.
Dr. Craig Richard opined that this visual and audio response might directly trigger the love hormone oxytocin. Dr. Richard is also the founder of asmruniversity.com.
The sensation is often described as a pleasant, calming feeling that starts in the scalp and moves down the back of the neck and through the body.
ASMR can be triggered by a variety of sounds and visual stimuli, including tapping, scratching, brushing, crinkling, and whispering. Some people find it relaxing and use it as a way to fall asleep or reduce stress and anxiety.
There is ongoing research into ASMR and how it affects the brain and body, but its exact mechanisms and benefits are still not fully understood.
ASMR Artists and their platform
TikTok is the most popular social media site for such weirdly relaxing content and groups. But large brands like Instagram, YouTube, and Twitter are not behind.
On TikTok, the content with #asmr and #asmrist has almost 606B and 634M views, respectively. Instagram has 14M and 163K posts, respectively, of the same hashtags.
How much consumption is too much consumption?
As Mark Twain said, “Too much of anything is bad, but too much good whiskey is barely enough.”
ASMR might sound quite a techie term, but all it refers to is the “tingling” sensation while watching or listening to something that puts your head in a cozy place. It releases several chemicals in our heads. Is every chemical triggered well for our body? Many meditation apps and content use it, making it a “cheaper therapy”. On the other side, it is proven that such content, such as Mukbang, promotes unhealthy eating behaviours.
“How much of it is too much” is yours to decide. Somehow, the consumption depends even on the type of content. If most of the time it is therapeutic, then there are times when it is addictive.
It is exclusively yours to decide if the ASMR content is “anything” or “whiskey,” in the words of Mark Twain.
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