Believe it or not, you see five to six hundred ads every day. Many of you might disagree with it, but most of the time, the ads you come across do not directly fit into the stereotypical concept of selling a brand.
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Maybe it is not even selling a brand; it just happens to exist around the corner. But the million-dollar question is, “Is my purchasing habit getting manipulated because of the non-stereotypical advertisement?”
The radio jingles, the pop-up ads on your favourite website, well-thought-ad films, brochures, the annoying commercials that force you to become a premium subscriber to your favourite entertainment source and many more are devised with only one goal, which is to sell something. But a brand logo on any gadget, a specific colour combination on a soft drink can, a unique text font that you see on a product, and so on, are all advertisements that do not directly sell the brand; they are just existing and enjoying themselves until someone notices them. Now the latter kind of promotion reflects the principles of not-so-stereotypical-advertising.
Now, do you believe that you come across 500+ advertisement in a day? Let’s look at how both types of promotions influence your purchasing habits as a consumer.
You are the chosen one:
In the era of the scroll, scroll, tap, tap; it has come in handy for marketers to identify their buyers. On social media, you come across some animal posts. You have probably liked them, saved them, and maybe shared them with your loved ones. It is the first step towards catching your attention. To top it all off, you also have a pet at home. Your social media scrolling is again interrupted by a fluff, but this time it is in a 15-second advertisement for a dog tag. You double-tap on it once, and the marketer adds another purchaser to their list. For a fact, that happens with every other product.
Indirect Attention Seekers:
Supposedly, you see your peers drinking beverages of a particular brand regularly. Be mindful that you do not know the kind of beverage the bottle contains. All you saw was the print and the name of the brand. After habitual seeing the bottle or maybe simply out of curiosity, you want to know what kind of drink the bottle contains. The next thing you know, you are buying the beverage.
Testing your annoyance:
No one is fond of interruption during the leisurely partake in their favourite kind of entertainment. But the source of your entertainment somehow gets the best out of annoying the living lights out of you with their annoying advertisement about premium membership. You lay down your weapons and give into buying a premium plan to get rid of the interruption.