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At the end of every year the beloved Spotify Wrapped is a celebration on its own along with which we begin to see memes like this everywhere.
‘Wrapped’ has essentially become a festival over the years, especially among the youth and this is all thanks to its key feature- customisation.
The reason the streaming platform has made huge waves in the industry is due to its ability to personalize music, to make people feel like they matter and so does their music taste, with ‘Spotify Wrapped’, ‘Made for You’, various blends already contributing in this area, a new player has entered the arena-
The very first AI DJ
The insane success of ChatGPT has proven how the human element to technology can be a game changer, this very concept has been applied to music as well.
Spotify has announced its plans to roll out an ‘AI DJ’, the first of its kind, which uses the concept of generative AI through OpenAI-the company behind ChatGPT.
This new addition will include a wide array of features.
The music played will be carefully curated as per the taste of the user, using data from the previous listening activity. The AI learns from the way they interact with the app- which songs they skip, which go on loop , which genre they have been into lately.
Along with this, the users can also choose a ‘switch it up’ option if they aren’t the biggest fan of the queue set up for them and make it into something they like. The likes and dislikes are taken account of to provide a more preferable and personalized experience.
What really locks the human aspect in, is an immensely realistic AI voice that talks to the user, provides commentary on the artists and songs alongside.
The behind the scenes
One of Spotify’s biggest assets are their experts in the various genres of music and culture who know their field inside out.
They’re extremely well briefed in their area of expertise and have been the primary contributors to this project along with generative AI technology. The information that they provided coupled with the AI’s own algorithm holds potential to form something that might revolutionize music.
Spotify had acquired the dynamic AI voice platform Sonantic which is the sole reason the realism of AI voice in this feature could be solidified and set up.
Xavier “X” Jernigan who serves as the head of cultural partnerships is the first voice model for the DJ.
He used to host the morning show ‘The Get Up’ , which quickly made him popular among a large audience for his lovable personality and voice, this also boosted the show’s performance commercially. All of this made him perfect for the role of ‘Voice of Spotify’
DJ’s release has been commented on by Spotify.
It’ll first be launched in beta with the motive of perfecting it and detecting any remnant places of error. Prior to correcting them and verifying its accuracy, It’ll be released globally.
The beta version has already been rolled out in the USA and Canada. A video teasing the new feature has also been released on Spotify’s YouTube channel.
Music is something personal and subjective, will AI be able to grasp onto the human intricacies of something this detailed and heartfelt or will the DJ live up to the hype and go on to show how AI can enhance the human element instead of opposing it?
Guess we’ll have to wait for the product release to know for sure.
