J-Hope, one of the members of the popular K-pop group BTS, has been named as the new brand ambassador for luxury fashion house Louis Vuitton. The announcement was made by the French fashion house on social media, with J-Hope appearing in photos wearing Louis Vuitton clothing and accessories.
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This partnership marks a significant moment for both J-Hope and Louis Vuitton, as the luxury brand continues to embrace the power of celebrity endorsements and the influence of K-pop stars. J-Hope is known for his fashion-forward style and has often been praised for his bold and innovative outfits, making him a natural choice for a brand like Louis Vuitton.
J-Hope becoming the brand ambassador for Louis Vuitton
The news has been met with excitement and support from BTS fans around the world, who have been eagerly anticipating J-Hope’s next move since the release of the group’s latest album. As a brand ambassador for Louis Vuitton, J-Hope is sure to bring his signature flair and creativity to the fashion world, while also further cementing BTS’s status as global cultural icons.
One of the biggest design businesses in the world, Louis Vuitton, has a new face: J-Hope, a member of the incomparably successful Korean musical group BTS. The singer, real name Jung Hoseok, 29, who made his solo debut in 2019 with the popular song “Chicken Noodle Soup,” will represent the company as its House Ambassador. He was also the first member of the group to achieve solo success.
J-Hope first gained notoriety as a dancer while performing with the underground group Neuron, taking home local honours and placing first in a national dance competition in 2008. He then turned to sing after that. His solo career’s popularity played a role in the decision, and the company cited it as one of the factors in picking the singer.
BTS’s previous collaboration with Louis Vuitton as a group also showed the brand’s appreciation for the band’s global appeal and influence.
In fact, J-Hope’s attendance at the Louis Vuitton menswear show in January was a sneak peek at his upcoming role: The K-pop sensation and BTS member was appointed as the French luxury brand’s new brand ambassador on Friday. The rapper, singer, songwriter, and producer might consider it something of a homecoming. In April 2021, BTS, as a group, were chosen brand ambassadors for Vuitton. This agreement has subsequently ended. The group is now on break, so its members are concentrating on solo projects and completing their required military service while also signing individual contracts with fashion businesses.
The seven-member group, which consists of RM, Jin, Suga, J-Hope, Jimin, V, and Jung Kook, attended the 2022 Grammy Awards in custom Vuitton suits, with J-Hope, the band’s lead dancer, choosing an all-white suit and sneakers that matched. The band was nominated for Best Pop Duo/Group Performance at the 2023 Awards for the third consecutive year for their smash Coldplay duet, “My Universe.”
The IFPI, the group that promotes the global recorded music business, released its World Recording Artist Chart for 2022 on Wednesday. BTS came in at number two. Their back-to-back victories in 2020 and 2021 put them in the top three for the third year in a row. According to Vuitton, who referred to BTS as “21st century pop icons,” J-Hope “brings his unique charm and style to this exciting new chapter with the maison.” “J-Hope in the Box,” a new Disney+ documentary, explores the making of his first solo album and his headline appearance at Lollapalooza last summer.
J-Hope is adored by fans all around the world for his joyful energy, precise choreography, and imaginative musical direction, according to a statement from Vuitton. J-Hope keeps pushing the frontiers of the arts and inspiring audiences around the world with a positive on- and off-stage persona.According to comments from the most recent men’s fashion weeks in Paris and Milan, K-pop singers’ influence has been progressively increasing, according to a recent analysis by data company Launchmetrics.
In general, brands concentrated on raising their profiles in the APAC region. More specifically, LVMH identified South Korea to be the primary emphasis across both weeks, in keeping with businesses tapping into the local zeitgeist and seeking worldwide influence. J-Hope now stands with Jackson Wang, Bradley Cooper, and Tahar Rahim on the list of Vuitton brand ambassadors. Suga is a brand ambassador for Valentino, while Jimin, another member of his band, recently signed with Dior.