Nokia, a manufacturer of telecom equipment, has altered its recognizable emblem for the first time in many years.
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Nokia has had a fairly busy day. It appears that the formerly renowned phone manufacturer is now implementing long-awaited improvements. One of them involves the company’s brand identification. Nokia, at last, produced the instantly recognizable logo. Here are the specifics…
Nokia Revealed New Logo
As the manufacturer of telecom equipment concentrates on aggressive growth, Nokia revealed plans to change its brand image for the first time in almost 60 years on Sunday, equipped with a new logo.
The word Nokia is represented by five distinct shapes in the new logo. Depending on the use, the old logo’s iconic blue hue has been replaced with various colors.
“There was a connection to smartphones, and today we are a business technology company,” claims Chief Executive Pekka Lundmark.
On the eve of the yearly Mobile World Congress (MWC), which begins in Barcelona on Monday i.e Feb 27. 2023 and lasts until March 2, he was speaking prior to a business update by the firm.
After taking over the reins of the struggling Finnish company in 2020, Lundmark developed a three-stage plan. The phases were reset, accelerated, and scaled. The restart step is over, according to Lundmark, and the second phase has begun.
The company’s new logo depicts an animated, active, and contemporary Nokia to represent the company’s values and purpose. It was created as a representation of teamwork, which Nokia feels is essential to releasing the exponential potential of networks: increasing sustainability, productivity, and accessibility,” according to a press release from the company.
Nokia’s primary emphasis is now on selling equipment to other businesses, though it still hopes to expand its network operator business, where it provides equipment to telecom companies.
According to Lundmark, “We had very good 21% growth in enterprise last year, which is presently about 8% of our sales, or roughly $2.11 billion.” We want to increase that to double figures as soon as we can.
Exploring New Horizons of Networks & Equipments
To sell private 5G networks and equipment for implementing automation to consumers, mostly in the manufacturing industry, major technology companies have partnered with telecom equipment manufacturers like Nokia.
Nokia plans to assess the progress of each of its businesses and consider all of its alternatives, including disposal. Exploring new horizons in networks and equipments.
“The transmission is extremely strong. We only desire positions in companies where we can observe worldwide leadership,” said Lundmark. Nokia will be competing against major tech firms like Microsoft and Amazon as they progress towards data centers and factory automation. Nokia’s primary emphasis is now on selling equipment to other businesses, though it still hopes to expand its network operator business, where it provides equipment to telecom companies.
There will be many different kinds of cases; occasionally they will be our partners, occasionally they might be our clients, and I’m sure there will also be circumstances where they will be rivals.
The macroeconomic climate is depressing consumption from high-margin markets like North America and replacing it with expansion in low-margin India, which has forced competitor Ericsson to lay off 8,500 workers.
Although some of you might believe it, Nokia is no longer a player in the phone industry. The term Nokia is only a brand, whereas HMD Global is the company that makes the phones supplied under the Nokia name.
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