In a move that has been anticipated by many in the fashion industry, Arab Fashion Week has been rebranded as Dubai Fashion Week. The announcement was made at a press meet on Tuesday by the event’s organiser, Dubai Festivals and Retail Establishment (DFRE).
Dubai to Become Fashion Hub
After careful deliberation and collaboration with industry experts and stakeholders, the decision to rebrand the event was made. The change is intended to strengthen Dubai’s reputation as a major fashion destination, as well as to better reflect the city’s vibrant and diversified fashion sector.
“We are very excited to announce the rebranding of Arab Fashion Week as Dubai Fashion Week. This decision reflects our commitment to the growth and development of the fashion industry in Dubai, and our determination to position the city as a global fashion capital,” said Ahmed Al Khaja, CEO of DFRE.
Dubai Fashion Week
Dubai Fashion Week will continue to highlight the newest trends and creations from the area and beyond, with an emphasis on supporting young designers and developing local talent. International brands will also be able to present their collections and seek business prospects in the region at the event.
Many in the fashion industry have welcomed the event’s renaming as a positive move towards cementing Dubai’s status as a fashion hub. “Dubai has long been a major participant in the fashion business, and this step will further strengthen its position. We’re looking forward to seeing what Dubai Fashion Week has in store for us “According to a representative of a major international fashion business.
All Set
Dubai Fashion Week 2023 is set to take place from October 21st to October 25th, and it promises to be an event that is not to be missed. The event, which has a new name and a revitalized focus on fashion, is expected to draw fashion fans, celebs, industry experts, and journalists from all over the world.