Amiri, the Los Angeles-based luxury fashion brand, has announced the appointment of Adrian Ward-Rees as its new CEO. The move comes as the brand looks to continue its growth trajectory and expand its global reach.
An Accomplished CEO
Ward-Rees brings with him a wealth of experience in the fashion industry, having previously held senior positions at Burberry, Saint Laurent, and most recently, The Row. At The Row, he served as President of the Americas and oversaw the brand’s retail and wholesale operations in North and South America.
In his new role, Ward-Rees will be responsible for driving the brand’s growth strategy and expanding the brand’s global footprint. This will include focusing on the development of Amiri’s e-commerce platform, as well as expanding its retail and wholesale channels.
Speaking about his appointment, Ward-Rees said, “I am thrilled to be joining Amiri at such an exciting time for the brand. Mike Amiri is an incredibly talented designer, and I am looking forward to working with him and the rest of the team to continue building on the brand’s success.”
Focus on Growth
The appointment of Ward-Rees comes as the company looks to capitalize on its recent growth and expand its presence in key markets around the world. The brand has gained a reputation for its edgy designs and celebrity following, with fans including Justin Bieber, Kendall Jenner, and Beyonce.
Amiri was founded by Mike Amiri in 2013 and has quickly established itself as one of the most exciting brands in the fashion industry. The brand’s designs are inspired by the rock and roll aesthetic of the 1970s and 80s, with a focus on premium materials and craftsmanship.
Speaking about the appointment of Ward-Rees, Mike Amiri said, “We are thrilled to welcome Adrian to the Amiri family. His experience and expertise will be invaluable as we continue to grow the brand and expand into new markets. We have a shared vision for the future of Amiri, and I am excited to work with him to bring that vision to life.”
Strategic Steps for Amiri
The appointment of Ward-Rees is part of a wider strategy by Amiri to build a world-class team of industry experts. The brand recently announced the appointment of Eric Marechalle, former CEO of Kenzo, as its new Chief Operating Officer, and has plans to make further hires in the coming months.
The fashion industry has been hit hard by the Covid-19 pandemic, with many brands forced to close stores and cancel fashion shows. However, Amiri has weathered the storm better than most, with strong sales across its e-commerce platform and wholesale channels.
As the world begins to emerge from the pandemic, the fashion giant is well-positioned to take advantage of the pent-up demand for luxury fashion. With Ward-Rees at the helm, the brand looks set to continue its impressive growth and establish itself as a major player in the global fashion industry.