Three cities down, one to go – it’s finally Paris Fashion Week! So, brace yourself as the Paris A/W 2024 season, which runs from February 26th to March 5th, will feature 108 shows and presentations. Every eye will be set on three key debuts: Seán McGirr at Alexander McQueen, Pelagia Kolotouros at Lacoste, and Chemena Kamali at Chloe.
We already have some sense of what to expect from each brand. McGirr presented a preview of the collection with a series of campaign images that highlight the “feral girl”, a theme recurrent in McQueen’s world. Kamali, a German designer who already logged two stints at Chloé, teased her collection with a gallery filled with portraits of women “who embody the history and spirit” of Chloé, notably Natalia Vodianova, Jerry Hall, and Liya Kebede.
Other highlights will include the mega brands Paris is popularly known for: Dior, Chanel, Valentino, Loewe, Hermès, and Balenciaga, plus other much-anticipated shows like Miu Miu, Courrèges, and Rick Owens.
The Louis Vuitton show will mark the 10th anniversary of Nicolas Ghesquière at the fashion house. Off-White, Ester Manas, Off-White, and Vetements are returning to the show’s calendar. Newcomers include CFCL, which stands for “Clothing for Contemporary Life”, by Yusuke Takahashi, the former menswear designer at Issey Miyake.
At Sphere, the Fédération de la Haute Couture et de la Mode’s (FHCM) showroom that supports emerging design talents, Charles de Vilmorin will be presenting his first ready-to-wear collection after exiting Rochas last year.
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Paris Fashion Week: Brands to watch out for
As Paris Fashion Week kickstarts, fashion maniacs are all eagerly anticipating the new collections from a multitude of renowned brands. While names like Rick Owens and Miu Miu often steal the thunder, there are a few other labels that could potentially make an impact on the runway this season.
KIMHEKIM
Founded by Kiminite Kimhekim, this label gracefully merges Korean heritage with contemporary elegance, as it sits somewhere between simple and poetic design. Each collection weaves a unique story of individuality and curiosity, inviting people to embrace their inherent desire for attention. The collection employs delicate fabrics to blur the borders between modernity and tradition, crafting outfits that resonate on a global level.
GAUCHERE
Marie-Christine Statz’s Gauchere, embodies understated elegance and precise tailoring. The brand primarily focuses on empowering individuals to express their uniqueness through fashionable collections inspired by the everyday Parisian and the bustling energy of city streets. Their latest collection effortlessly blends minimalism with originality, featuring prints from photos taken on the streets of Paris.
THE ROW
The Row has become the brand of choice for Gen-Z’s ‘It girls’, refashioning contemporary chic with its iconic purses and outerwear. Being true to the aura of exclusivity and secrecy, The Row manifests quiet luxury and sophistication. With a recent increase in popularity among influencers and trendsetters, the brand continues to solidify its position as a cultural touchstone.
Paris Fashion Week: Designers and Guests
Maria Grazia Chiuri’s Dior will kick-start the fashion festivities into full throttle on Tuesday, in addition to Anthony Vaccarello’s Saint Laurent extravaganza later in the evening which will undoubtedly be one of the spectacles that will stand out this season.
March 1st will see Loewe, Issey Miyake, Giambattisa, Victoria Beckham and many more present, in addition to hosting Vetements’ grand return to the PFW official schedule. The weekend will begin with shows from Hermès, Vivienne Westwood, and Elie Saab. On Saturday, March 2nd will present Seán McGirr’s first Alexander McQueen collection – and the suspense keeps on mounting.
Some of the guests confirmed to be attending the Paris Fashion Week 2024 are: Mingyu and Jisoo for Dior, Dino for Off-White, ITZY for Courrèges, and Felix for Louis Vuitton.
The program includes 9 effervescent days during which the fashion capital celebrates the advent of Autumn-Winter 2024-2025 trends through shows and presentations.
Follow the official Instagram account for more updates: https://www.instagram.com/parisfashionweek?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
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